THE STORY: It’s the fall of 1964. Bloody turmoil over civil rights is spilling onto the streets. A fearful ideology is growing from the conservative right. The threat of nuclear war is palpable. And a little skirmish in the far-off nation of Vietnam just won’t go away. With a presidential election looming, a group of “ad-men” working for Lyndon Johnson unleash the most devastating political commercial ever conceived, the “Daisy ad.” Based on true events, DAISY explores the moment in television history that launched the age of negative advertising, and forever changed how we elect our leaders. War was the objective. Peace was the bait. Everyone got duped.
“[DAISY] is a story that, through history’s irritating tendency to repeat itself…resonates so deeply with our current moment that it should be required viewing for all registered voters.” —Seattle Weekly. “…engaging and powerful…[A] fascinating piece of historical theatre…” —BroadwayWorld.com. “Devine’s writing is sharp and clever, and Daisy is clear, concise and even-handed." —City Arts (Seattle, WA).